SEO Content Writing Services

Actionable Writing and Scalable Processes

Content Teams can face a multitude of challenges when writing actionable content that also performs well in search engine optimization. These challenges can include creating editorial calendars, personas, keyword lists, and a myriad other tactics specific to each channel for which content is intended. The resources to scale are often needed immediately and with little forewarning. It can tax even the largest companies. That is why we have created a machine to provide SEO Content Writing Services that meet even the largest of demands and the peculiarities of all markets.

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The SEO Content Writing Machine

From it’s beginning, Galileo Tech Media has brought a technological approach to content development. Early on, the founders recognized that the scalability of SEO content could not be achieved by just handing off assignments to writers alone. There are several stages of creating SEO content that require more than just creative copywriting skills.

SEO Content Writing Services Machine

These are the Stages of SEO Content Creation

  • Understanding the business objectives trying to be achieved by the content,
  • Researching the keywords related to the objectives that have sufficient volume to build an audience,
  • Identify which keywords have an “intent” that is consistent with the business objectives,
  • Researching the types of content the top search results favor for the chosen keywords,
  • Creating the content that adheres to business objectives, search intent, type of content, industry standards, seo best practices, and all brand standards, and
  • Reviewing with stakeholders, launching, and evaluating.

Pipelining SEO Content

All these stages require different skills and each is a time consuming task. Galileo Tech Media recognized an efficiency algorithm taken from computer architecture could help. This algorithm is  called “Pipelining.”  and it breaks up a process into equal units of work, where each unit can be started again before the full process is complete.  The purpose of pipelining is to increase the overall throughput (speed) of a process.

To pipeline content for SEO, Galileo Tech Media made each of the stages described above into discreet units of work. These units could be executed by different people and the results passed on to another person for execution of the next stage unit.  Thus we can start many, many pieces of SEO Content simultaneously while producing consistent quality and reliable delivery.  We can even integrate external agencies, or internal corporate agency staff into this pipeline and produce excellent results.  And our results speak for themselves – with a small team, we produced over 20,000 pieces of seo content for one fortune 500 client within a year.

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Meeting the Content Challenge for Search Engines

Companies and marketing teams face many obstacles in producing SEO content, but what is often overlooked is the challenges of producing content for multiple products, services, lines of business, websites, and locations.  There are problems of communication, silo-ed functional units, workload management, and quality of information issues. There’s a myriad of marketing content needs specific to each channels that must met in a content marketing arsenal. Any any solutions found then must be executed again and again and again.

Perhaps you would like that just adding people to the problems would work, but most of these multiples require different buy-ins from different stakeholders, making the task of identifying demand and hiring headcount almost impossible to do. Galileo’s approach to content pipeline makes it easy to manage that extreme flexibility.  We have a large network of vetted, agency-caliber, seo writers and professionals who can form teams that scale up or down instantly to meet the needs of these extremely dynamic environments. One of our clients recently gave us an award for being the “Swiss Army Knife Partner” due to the fact that they could always call upon us to be the tool to fix the gaps in their processes and provide the instant services to fill pressing needs.

Featured SEO Content Blog Posts

Why You Should Outsource Your Content to a Content Marketing Agency

Search Engine Optimization has evolved in a massive way over the last several years. While many SEO strategies have remained consistent, there are new (and constantly evolving) best practices for their implementation. Some SEO tactics and tricks that used to propel businesses to the tops of the SERPs just don’t work anymore. In fact, use them and Google will penalize you. Because SEO has transformed into this marketing strategy that many companies don’t recognize and a good number find overwhelming, outsourcing SEO services exists.

Getting into Google’s penalty box is such a threat and you can see why when you review THE STATE OF ENTERPRISE SEO IN 2017, a study conducted by seoClarity, BuzzStream and North Star Inbound. Almost 40% of respondents identified content development as the most pressing SEO issue for companies this year.

Tips for Working with a Content Marketing Network

So you’ve made the decision to outsource your organization’s content creation. Maybe all of it, maybe some of it. Now what? What can you do to ensure that you not only get the top-notch content you’re expecting from a content marketing agency, but that things run smoothly?

Communicate Openly… Especially In The Beginning

Much like a marriage, communication is key. Goals and expectations must be laid out at the onset of the relationship. This may take a considerable investment of time, but making sure you and your agency of choice are aligned is up upmost importance.

Consider, and be able to answer, this question: “Who is this content for? And what are the expected results?” Until you know the answers to those questions, a content marketing agency will be of little assistance to you.

And to be clear, just because you’ve outsourced your content needs doesn’t mean you can check out. You still need to be at the table. An outsourced marketing team can guide the process, but you need to bring them into the huddle.

Let your agency know what you expect in terms of communicating and reporting frequency. Are you a daily call kind of client, or will a weekly call and dashboard login suffice? Do you prefer phone, in person, or email communication?

Be An Open Book

Now is the time to be honest with your agency of choice. What is your budget? A misrepresentation of what you’re willing/able to invest will be a waste of everyone’s time.

Talk about what you’ve tried before, and don’t try to cover up past failures. Consider those stepping stones so that you and your agency can make more informed decisions in the future.

Be honest with your agency about the organizational realities of your company. Every company has different infrastructures, processes, and culture, so be candid about how things get done in your company. Maybe you know that nothing will make it out the door without Mrs. Smith’s sign off, and Mrs. Smith only likes 14 point font. Consider details that can help the agency navigate your company’s structure, and share those when comfortable.

Don’t forget that you are the pro here – your agency’s most valuable resource. Own that title, and share links to reports and articles that you find relevant. Share insight about your competitors. Forward email newsletters and other industry clippings.

Define your Process

In order to keep the trains moving, you and your agency need to come to an agreement about exactly how new content will be submitted to you for review and approval.

Here at Galileo Tech Media, we like to recommend using an editorial calendar to get everyone on the same page. By agreeing to the content subject matter ahead of time, all stakeholder have plenty of time to prepare

[and be prepared to review].

Perhaps you agree that the agency submits new copy to you on the same day each week, with an agreed upon turn around time? Perhaps Google Docs is the best way to keep everyone organized? We also like Asana, that allows online team collaboration.

Wanna know more about our best practices for working with teams like yours? Just ask!

Galileo’s Content Marketing Services Include Strategy and Tactics

Galileo Creators

They say there are 30 million freelancers in the USA today. But, when crunch time comes, how do you know who can get the job done? Great content marketing for your organization is more than just good writing. The Copywriting Services you get from Galileo Tech Media include writers who seamlessly integrate with your team and processes.

Vetted and Agency-Caliber Talent

Our Copywriting Services include vetted and agency-caliber talent trained in client processes and available on demand for those high-pressure times of need.

Seamless Tactical Support

In this day and age, you can’t always do all of your own digital marketing. Sometimes, you need the support of a SEO content services marketing manager, Social Media Marketing, Content Marketing, Blogging and other digital marketing strategies.

Marketing Experts Who Support Your Campaigns

Do you need keywords researched for hundreds or thousands of pages of content? Maybe you require engaging summaries written and promoted on scale for all of your content? Galileo has the experience and the teams to support your campaigns in many ways.

Ability to Scale

Content needs can expand or contract with little warning. When a project sitting in the queue for the entire quarter is put on the front burner as a priority, you need a content marketing manager. The same demands are on you when that blog post goes viral, when there’s opportunity to capitalize on the attention.

GALILEO DO THE STRETCHING

Brands and agencies are seldom afforded the luxury of a content creation department that scales to fit challenging needs. That where Galileo, a scalable content marketing company, fits in.

Consumer-Focused Copy

Our attitude toward content marketing is customer centric - almost down to the one-to-one level. The desired approach to content marketing should be, “How do I create value with, and for, the client?” Not the more traditional model of, “How do I sell a product?”

Let Your Website Be Your Customer Service Desk

Galileo believes in earning the customer’s attention by causing user interactions where consumers find your brand in an organic, helpful and enjoyable manner. We answer your customers’ questions. Our content marketing agency’s Copywriting Services and strategies ease their concerns.

Wise Content – The Future of Content

Good content starts with good creative imagination and skills. So Galileo Tech Media hires the best talent to provide companies and marketing teams with Copywriting Services as well as video and photography services. Our experienced and professional consultants bring their vast range of knowledge to Galileo and become part of a comprehensive extended marketing workforce for your brand. We research, create and deliver Wise Content that evolves to suit your needs and the ever-changing landscape of SEO.

What makes Wise Content? Galileo’s team of keyword research analysts, seo copywriters, videographers and photographers come from many disciplines, but they all know SEO marketing. Our consultants partner with each other, and you, to create and produce content driven by inbound marketing, semiotics, behavioral analysis from Big Data, and neuroscience predictive capabilities. This is what creates content that’s more compelling, converting and convincing.

Whether you need help managing SEO travel, real estate or any other type of content, or you find yourself in need of someone to research and report on keywords, Galileo stands out as a provider of SEO content services. We promote content through social media channels and events, and source and manage the best writers and designers. Galileo Tech Media is a content marketing agency that works with top international brands in travel, real estate and more. We’re here to help you. Our goal is simple: to turn the curious into your customers.

Did you know that there’s an 800% elasticity in performance between your best message and your worst message? It’s critical to get it right the first time! Contact Galileo Tech Media to learn about our SEO content services.

Recent Posts on Wise Content

Paid Content

Are you already creating good content, data-backed and keyword-driven content optimized for your local market and target audience, but not seeing the results you want? If you’ve diligently developed a strategy to share this Wise Content with organic traffic coming to your website and on your social media channels, but it’s still not working for you, it’s time for another approach. If you’re not getting the results you expected and the traction you want, it might be time to focus on paid content distribution.

Even when marketers create great content to share with 2 important audiences – the audience that’s owned and the one that’s earned – there needs to be more. Your owned audience consists of regular visitors to your website, blog and social media profiles, in addition to subscribers on your email lists. You reach your earned audience through free media exposure like when your blog post goes viral or you get a mention in an influencer’s feed.

There’s another audience you can get in front of with just a simple shift of your marketing budget. Through efforts in paid content distribution, it’s easy to connect with buyers who are looking for you but just haven’t connected with your brand online yet.

The world of paid content distribution can be confusing and overwhelming, and there’s a learning curve. But through this marketing tactic, you’ll see an increase in your ROI. Paid marketing includes marketing on social media channels and through PPC marketing, paid search and strategic partnerships.

Creating Content to Scale

You know you need scalable content that changes and grows as your business does. But, the demands for wise content might put a strain on your resources or even be beyond their scope. Creating content to scale is a challenge for brands and marketing departments in many industries including travel and real estate – and for companies with single outlets or multiple locations.

Lack of time, talent and a template for scalable content can make you think you’ll never be able to keep up.

In the ever-shifting landscape of online publishing and social media, when consumers’ attention spans are short and consumption patterns change rapidly, it’s important that content scales to meet demand and help your company stay relevant.

You can’t simply put out more content just for the sake of keeping up in the content quantity game. It’s essential you carefully craft your content stream to make it effective and efficient. That’s true scale and it’s what brings success.

Scaleable content is content that follows a process so that it functions better across teams and channels. It’s content that’s easy to replicate when needed and it provides a way for businesses to meet their needs at any given time.

Scalable content is expandable and contractible within a moment’s notice. It’s smart and strategic, created by leveraging existing assets and newly produced data applicable to your current business goals and buyer personas.

Whether you have a project sitting in queue that suddenly needs a mass volume of content or you meet with a new endeavor that requires consistent content across marketing tactics, you need to be able to scale quickly to compete. Galileo Tech Media helps companies that need to scale fast.