Local SEO Solutions

Consider this statistic from Kelsey Group: approximately 74% of Internet users perform local searches. Couple this with the steady increase in mobile device usage in recent years, and a pattern begins to emerge: that of potential customers searching for goods and services where they want them, when they want them.

Local SEO Blog posts

Deep Agency Experience in Local SEO Strategy and Keyword Research

Does your company’s marketing strategy include Local SEO?

Whether you run a travel website, a franchise, or a specialty business, one thing is clear: you can’t afford not to have a comprehensive local SEO strategy in place.

But proper local SEO involves more than just placing an address and phone number on your website (although that’s certainly important!). It’s a multipronged approach, comprising a thorough audit and competitive analysis, keyword research, on-site and schema optimization, and much more.

Galileo Helps Businesses Gain (and keep) Local Traction
With a Proven, Agile Strategy, Including:

Local SEO Audit

We conduct a thorough analysis of your business, documenting your company information and keeping a checklist of all of the steps needed to ensure that your business is utilizing local SEO to best effect.

Hyper-Local Keyword Research

We research and select terms and phrases that are specific not only to your business, but to your neighborhood.

Local Content Optimization

Our experts develop fresh, relevant content in the form of blogs, landing pages, and more, built around hyper-local terms.

Competitive Analysis

We provide an examination of your competitive set. What are they doing that you could be doing better? What can you do to position yourself as a leader among them?

Buyer Personas and Journeys

Understanding your clients is key to understanding how to market to them. By closely detailing your company’s buyer personas and the path they take to look for your services, we can make sure we’re providing the right message to them.

Authority Building

By using tools including Moz Opensite Explore and LinkRearchTools, we’ll work to build and maintain your link profile; we can also identify targets for online publicity and generate social media buzz.

Video SEO

YouTube SEO is a huge untapped traffic source, and an invaluable tool for your sales team. There is a wealth of potential in using photography or video, paired with a voiceover and graphics, to describe your business or to share recent company events.

Local SEO Strategies: Target the Right Customers at the Right Time.

The search engines provide superb ways of connecting with highly qualified customers. It’s their business to engage Internet users who are actively looking for what you have to offer – whether you’re a travel or hospitality brand, or any goods or service company. Thanks to the search engines, your hotel, restaurant, tour company, travel agency, shop or other business can meet Internet users right where they are when they’re searching for a product or service they need. To show up where and when they’re looking, you need to implement SEO strategies – more specifically, local SEO strategies.

Do you show up in search results when consumers are actively looking at local listings, even if they’re not in that locale yet? Searchers scoping out restaurants near their hotel or even taxi companies in a certain destination will see businesses on SERPs (search engine results page) that have implemented Local SEO. Are you in the results where and when it matters? Like when Internet users have arrived a travel destination or searching their home towns’ listings, and they’re trying to find a great cup of organic coffee within walking distance or a top art gallery?

Whether you provide travel services or your business focuses on other types of goods and services, you can use local SEO strategies to be found, build trust, persuade, and make sales – as well as enjoy other successes.

SEO: Organic and Local

Search engine optimization involves many components, including organic search placement and Local SEO. Organic placement is often called “earned placement,” and it appears on the left side of the SERPs and it’s driven by many factors on-site and off-site. Local SEO allows local businesses to promote their services to local customers, at exactly the time those customers are looking for their type of business. It’s a mobile-first strategy, and it carries a goal of showing up in the 3-pack (of top local listings) and map listing that appears on the first page of Google search results.

Local SEO, Local Listings, and Why It’s Important

As a travel business, or any other type of business, you’ll want to implement Local SEO strategies to show up in local listings for the area (or areas) you do business in. Why? Because whether you’re a ski-rental company, bed and breakfast, dry-cleaning store, pet food retailer, or any other type of company – and you appear in the 3-pack and map listing in search results – a customer who needs your goods and services will have your business name, contact information, business summary, and customer reviews readily available.

It’s a fact that 74% of Internet users perform local searches and 61% of local searches result in a purchase. It’s also proven that 59% of consumers use Google every month to find a reputable local business, and 37% of all searches are done on mobile devices. These users want to quickly find a business like yours to get a solution to a geographic-specific challenge or to fulfill an immediate need where they’re located.

Who Should Implement Local SEO

Local SEO is not just a strategy for online goods and services providers, and it’s not only for small mom-and-pop operations. Research shows that 82% of local searchers follow up offline via an on-site visit, phone call, or purchase. Big brands can, and should, utilize local SEO to offer customers personalized SERPs and manage their reputation. Franchises that hope to build a solid local customer base must implement local SEO strategies on top of their national or worldwide strategies.

Local SEO and Inbound Marketing

Local SEO is the cornerstone of inbound marketing, which is the type of permission-based and organic marketing that you want to be doing. With a good local SEO campaign, you can draw attention to your brand through Google Place Listings and you can increase likelihood to convert with positive reviews. Local SEO is also ideal for building authority with citations and local mentions, and achieving a combination benefits with local blogging on your website or as a guest poster on other brand’s website.

Features of SEO

While somewhat complex and time consuming to set up, a local SEO campaign provides instant and ongoing benefits to a business that should absolutely not be passed over. Through tools like an local SEO audit, keywords, Google My Business Page, analytics, content, on-site optimization, schema markup, reviews and citations, link-building, and competitive analysis – as well as background research to create buyer personas and customer journeys – businesses can be there and be useful, which is something the king of all search engines stresses is of utmost importance for travel brands especially. These tools also help a company provide valuable information, get a leg up on its competition, create valued relationships with complementary brands, close sales, retain loyal customers, sway purchasing decisions, collect email addresses, get user feedback, and enjoy a myriad of successes.

Recent Blog Posts on Local SEO

  • technical SEO

7 Technical SEO Tips from a Search Optimization Expert

August 27th, 2018|Comments Off on 7 Technical SEO Tips from a Search Optimization Expert

SEO is a critical part of marketing and boosting organic traffic. Consider that more than 3.5 billion searches take place daily just on Google. Additionally, more than 70% of clicks are on organic searches

  • local seo strategies for real estate

Local SEO Strategies: Google My Business For Real Estate

August 2nd, 2018|Comments Off on Local SEO Strategies: Google My Business For Real Estate

The National Association of REALTORS® recently conducted a Digital House Hunt study that strongly supports real estate professionals having a strong local SEO strategies. The study revealed that “69 percent of home shoppers who

  • local seo for the travel industry

Travel Industry Local SEO: Using Google My Business to Rank for Your Location

July 16th, 2018|Comments Off on Travel Industry Local SEO: Using Google My Business to Rank for Your Location

Every travel company should optimize for local search. If the brand is a chain, each arm under the umbrella must pay attention to local SEO. When travelers research hotels and other businesses within the travel

  • local business SEO

Optimize Your Google My Business Listing to Improve Local Business SEO

July 3rd, 2018|Comments Off on Optimize Your Google My Business Listing to Improve Local Business SEO

Business owners with websites are always looking for ways to gain visibility in SERPs.  While there are many opportunities to show up in search results pages, Google My Business provides one of the most